I lived in San Francisco for three years, from ’68 to ’71. It was a wonderful climatic fit for me. I don’t like the heat. No worries. In San Francisco, fog comes in about 5 PM and stays until 10 AM the next morning. Mark Twain famously remarked that the coldest winter he ever spent was one summer in San Francisco. In the fog, San Francisco looks moody and dark and cold. In the sun, San Francisco is gorgeous, crisp and clear. If San Francisco were only clear, it would be perfect. That would make it the most attractive city in the world, in my opinion. Everyone would move there. Not so. The fog keeps the adulation and the population manageable.
It is impossible to see well in the fog. Fog is a word that we all use for other kinds of occluded vision. Money fog is everywhere on the web, for example. Most online financial sites contain a wealth of information and news on all things financial. But, though they may clarify a concept, they don’t lend themselves to action, because the information is not actionable. Much information is about investments. But family decision makers consider most investment jargon and investment details confusing. Business news seems to be popular. There are lots of opinions about the economy on the web. It’s recovering. It’s not recovering. Unemployment is going up, or maybe down. Business sectors are in a recession, or in a recovery. Most families don’t know what to do with this information. How does it help them? Actionable advice to resolve real family problems seems to be too mundane for economists and too personalized for brokers.
When can we retire? Are we saving enough for our kids education? How can we pay less taxes? Do we need an emergency fund? Families want help in answering these questions, then setting goals to make them happen. But, all family planning decisions are confused, not helped, by financial blather. This is where the fog has its worst effects. Confused and afraid of the consequences of making wrong decisions, many of us don’t navigate well in this fog. We either abandon our goals or move along cautiously, delaying decisions until things “feel” right, a formula for failure.
What does success look like? Successful financial planning sets family goals and objectives, then seeks help from an advisor who can speak the languages of both “family” and “finance”. An expert advisor helps families make good decisions that can’t hurt them. Investment decisions must be tax wise and safe; insurance decisions must protect assets rather than consume them with premiums; benefits selections must preserve and protect life and health, setting aside funds and programs for future use.
Only your family can set family goals, and pursue them until achieved. But effective steps to achieve family goals may require specialized knowledge, constant re-assessment attention, timely adjustments and regular review. For this you can pay an advisor. Your advisor’s commitment to you should be to deliver objectivity, fiduciary care (that puts your family first), ethical practice, competence and discipline. In short, a professional advisor can help you navigate through financial fog. A goal is a destination. Achieve your goals safely. Good advice and better decisions clear the fog and reveal the beautiful life you envision.